Marketing Research: An Applied Approach

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Business & Economics - Sales & Marketing
Marketing Research: An Applied Approach

Marketing Research: An Applied Approach

Name: Marketing Research: An Applied Approach
ISBN: 9780273695301

Naresh K. Malhotra

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Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more.

వర్గాలు:

Business & Economics - Sales & Marketing

సంవత్సరం:

2000

ముద్రణం:

Paperback

ప్రచురణకర్త:

Ft Pr

భాష:

english

పేజీల సంఖ్య:

753